Green Washing: the art of making ‘green’ claims stick


See on Scoop.itSustainable Modern Homes

Creative Corner: The art of making ‘green’ claims stickBurlingtonFreePress.comThe emergence of environmentally minded consumers is indisputable.

Jim Gramata‘s insight:

This article highlights the current issues with ‘green washing’ and marketers beginning to dilute the impact of our mission. Buyer beware…

See on www.burlingtonfreepress.com

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